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What Makes Gen Z Tick?
Jun 11
It’s 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group’s eldest squarely in their mid-twenties. Chances are that you m...
Continue ReadingThe Best Promotional Products for Sports Fanatics
May 27
With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love wearing...
Continue ReadingCase Study: Getting Bent out of Shape for More Business
May 13
Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the fo...
Continue ReadingGet Ready for Game Day! 5 Promotional Products for Sports Teams
Apr 29
Having high-quality equipment and gear is an important part of every team no matter how big or small. When your team walks out onto the field, you want them to stand out from the crowd and show off th...
Continue ReadingHow to Put Together an Onboarding Kit
Apr 15
Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t just ...
Continue Reading7 Promo Products That Will Get the Party Started
Apr 01
Do you remember the birthday parties you went to when you were a kid? And the party favors you received at the end of the festivities? Sometimes, those parting gifts were the highlight of the party. B...
Continue ReadingCase Study: Snap a Pic!
Mar 17
Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers. Product: Mini Horizontal Pocket Folder Personalization: The photography stud...
Continue Reading6 Products for the Aspiring Home Chef
Mar 03
Thanks to innovations like grocery delivery and ready-to-cook meal kits, people are cooking more at home. From the humble peanut butter and jelly sandwich to gourmet dishes and fancy cakes, it takes t...
Continue Reading8 Graphic Design Mistakes to Avoid
Feb 17
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the sa...
Continue Reading6 Rootin’ Tootin’ Country Western Products
Feb 03
Country Western isn’t just a type of music genre, it’s become an entire culture in the American West and around the world. Cowboy culture dates back to the 19th century when ranchers settl...
Continue Reading6 USA-Made Products Especially for Kids
Jan 19
Who didn’t enjoy getting to dig through the prize basket after a trip to the dentist or the bank? It’s a fact – children love giveaways. Get your brand, school, or organization in fr...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Jan 05
We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...
Continue ReadingWhy You Should Buy USA-Made
Dec 22, 2020
During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism &n...
Continue ReadingCase Study: Guess the Flavor Lip Balm
Dec 08, 2020
Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps De...
Continue ReadingCase Study: Fun in the Sun
Nov 23, 2020
Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of doin...
Continue Reading9 Promotional Products for Tech Wizards
Nov 09, 2020
Did you know that American consumers own, on average, at least three connected devices? Add your logo to these top tech accessories and your company will become a part of your customers’ daily l...
Continue ReadingThe Value of Custom Packaging
Oct 26, 2020
When you advertise your business or organization with promotional products, you want those items to be unique, interesting, and memorable. So, shouldn’t that same principle apply to the packagin...
Continue ReadingA Quick Guide to Promotional Bags
Oct 12, 2020
Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional products &...
Continue ReadingBeyond PPE: 6 Feel-Good Promo Products for Hospitals
Sep 28, 2020
Although 2020 has been over-saturated with PPE products, hospitals and medical offices still seek other promo product ideas (beyond PPE) to pass out to patients, nurses, and visitors. Whether being...
Continue ReadingWords Have Power: Why Copywriting Matters for Your Business?
Sep 13, 2020
When you hear the word “copywriting” what do you think of? For many, they think this term relates to legal jargon and intellectual property – that’s not the case at all. Copywr...
Continue ReadingGraphic Design Terms Everyone Should Know
Aug 30, 2020
It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...
Continue ReadingThe Secrets to Attracting Ideal Customers
Aug 16, 2020
You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...
Continue ReadingCase Study: Yes, We Can!
Aug 02, 2020
Description: Kan-Tastic Industry: Food & Beverage What it was purchased for: Fast-food chain giveaway for college football night. How it was distributed: The vendor handed the Kan-Tastic out at t...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Jul 19, 2020
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...
Continue Reading5 Promo Products That Are Bright, Light, and Ready to Excite
Jul 05, 2020
Looking for some promotional products to outshine the competition? Need some LED magic to illuminate your brand? We’ve got you covered with this selection of super fun promotional products th...
Continue ReadingCase Study: This Promotional Product is in the Bag
Jun 20, 2020
Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock design,...
Continue Reading6 Promotional Signs to Let Customers Know You’re Open For Business
Jun 06, 2020
As restaurants, salons, retail stores, and more begin reopening the doors, many business owners are trying to think of bold ways to visually attract customers to their businesses. From curbside food p...
Continue ReadingCase Study: An Icy Cool Promotion
May 23, 2020
Description: 16 Oz. Swiggy Stainless Steel Bottle Industry: Non-Profit What it was purchased for: The item was purchased for a youth camping trip. The bottles were meant to hold the water for a ...
Continue ReadingWhy You Should Be Having More Fun at Work
May 08, 2020
In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Apr 24, 2020
It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming...
Continue ReadingCase Study: Employee Appreciation Gift
Apr 10, 2020
A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. They c...
Continue ReadingCase Study: Fewer Tricks and More Treats: Halloween Safety Lanyard
Mar 27, 2020
Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Case H...
Continue Reading7 Ways to Instantly Make Your Website More User-Friendly
Mar 13, 2020
With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...
Continue ReadingCase Study: What Does Your Phone Stand For?
Feb 28, 2020
Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name in ...
Continue ReadingCase Study: A Spoon-taneous Promotion
Feb 13, 2020
Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mu...
Continue ReadingDrink It In: 6 Drinkware Products to Quench Your Thirst
Jan 30, 2020
What better way to put your money where your mouth is than to add your logo to some stylish drinkware? We have six unique picks to inspire your next drinkware order! Moscow Mule Gift Set Cheers to...
Continue ReadingCase Study: Beach Balls? Bingo!
Jan 16, 2020
Description: Beach Ball Industry: Tourism What it was purchased for: The customer was looking for a low-cost, family-friendly summer giveaway item to promote their city's summer tourism program in t...
Continue ReadingRelax and Unwind With These 10 Promo Products
Jan 02, 2020
Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you’ve had back to back meetings or you’ve had a stressful travel week. Whatever the case, ...
Continue ReadingYour Brand Is Your Business - Market It!
Dec 19, 2019
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...
Continue Reading6 Hot Products for the Grill Master
Dec 04, 2019
Nothing says summertime better than lounging on a pool float, roasting marshmallows under the stars, or feasting on tender barbecue. It’s time to light up the grill, because these smokin&rsqu...
Continue ReadingCase Study: This Event Needs More Cowbell
Nov 20, 2019
Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runn...
Continue ReadingLanyards: Everything You Need to Know
Nov 07, 2019
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...
Continue ReadingCase Study: A
Nov 06, 2019
Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give out a...
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